Builder's Guild

Meticulously Selected and Eminently Qualified Home Builders

Hickory Lakeside is partnering with four local companies to build your dream lake home, chosen for their quality and expertise.
To learn more about each Home Builder or to schedule an appointment, please contact our team.

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Elevation Building Company was created after years of seeing a void in the marketplace for quality built homes with innovative features. The Elevation team has an unwavering commitment to their core values of quality, honesty and hard work, and they take pride in creating a reliable product for their clients every time. Elevation takes pride in delivering the highest standards of service, unwavering integrity and personal attention to the expectation and needs of their customers.

Innovation is a critical part of any new home and the Elevation team is constantly evaluating new products. Today’s technologies provide homebuyers with more opportunities than ever to connect with us. Elevation has incorporated home automation and foam insulation along with many other products as standard in the homes they build.

As Chief Operating Officer at Elevation Building Company, Eric Reidinger manages the everyday operations and provides the overall strategic vision. Prior to forming Elevation, Eric spent 15 years in the home-building industry, working most recently as a Project Manager for Edward Andrews Homes, where he raised the standards for build cycle, cost management and customer satisfaction. Eric is a licensed general contractor in both Georgia and Tennessee.

As Chief Financial Officer, Justin Mimbs manages the day-to-day financials of Elevation Building Company, with his main focus on providing analysis for the overall financial growth and strategy needed to excel in today's market. He is a CPA with years of experience in corporate finance and public accounting. Prior to establishing Elevation, Justin was a Manager of Financial Planning and Analysis at Thyssenkrupp- Elevator Technology. Justin holds a Bachelor of Business Administration in Accounting from the University of Georgia, as well as a Masters of Accounting and an MBA from Kennesaw State University.


Tony Brown Properties, LLC is a prominent builder of custom and speculative homes in North Fulton and Forsyth County subdivisions. With over 25 years of experience, the company is known for hands-on supervision and building quality homes for a tremendous value.

After joining his father Rudy’s prominent homebuilding business in 1983, Tony became the sole owner of Tony Brown Properties in 2000.  Tony, his wife Lisa and son Pete, and their team are committed to a hands-on approach to building quality homes.  This philosophy has earned them an outstanding reputation not only among their homeowners and the real estate community, but also among their peers. Tony has constructed homes in communities such as Laurel Springs, Bethany Oaks, Royal Lakes Golf and Country Club, The Polo Fields, Doublegate, Vickery Springs, The Manor Golf and Country Club, Turnberry, Creekstone Estates and Winchester on The River. 

Tony is a past President of the Forsyth County chapter of the Greater Atlanta Homebuilders Association and a past member of the Board of Directors for the Homebuilders Association of Georgia.  Tony was honored with the Silver Professionalism Award presented by the Greater Atlanta Homebuilders Association for professionalism and excellence in home building.  Tony has also been honored with the Forsyth County Builder of the Year designation.  He served for ten years on the Executive Committee of the Forsyth Chapter of the Greater Atlanta Homebuilders Association. Tony is an active member of the Greater Atlanta Homebuilders Association.  He is one of the original builders in the Certified Professional Home Builder program, has participated in the Earthcraft House ™ program, and is licensed to build in the state of Georgia.  He is also a past member of the Lanier-Forsyth Rotary Club and the Chamber of Commerce.


Alan Group is a design-build company offering design and contracting services for residential and small commercial projects. Owned and operated by Al Collins and Jackie Akers, our main goal is to create connections for life. Integration of architectural, interior design and project management gives our clients the assurance of a winning team and a project they will love. With our creativity and exceptional attention to details, we make the design and selections process an enjoyable experience. We are committed to providing the highest in quality construction with personalized attention that continues through all phases.

With over 30 years of residential and commercial experience, Al Collins began developing and building custom homes in the prestigious Mountain Brook neighborhood just outside of Birmingham, Alabama.  There he also worked on several large-scale renovations including a complete rehabilitation of the McWane mansion. Al then returned to his original home town of Orange Beach, Alabama to design, build and operate a full service marina. Later, he began building in Georgia focusing on high end remodels in the Atlanta midtown and Buckhead, and new custom estates in Milton, Georgia. Al is a certified EarthCraft builder and currently holds a residential/light commercial Georgia contractor’s license.  His love for boats and the water has brought him to Lake Lanier.   

A University of Georgia graduate, Jackie Akers has more than 18 years of high-end kitchen and bath design expertise. Beginning in the industry as an interior designer for an award winning design-build company in Atlanta, she had the opportunity to work closely with a talented team of architects and project managers. There she developed a deep passion for designing and learned from the best. She later went to work for a new custom homebuilder, and then her career evolved into designing kitchens and baths for a high end custom cabinet company. Her designs have won awards and have been featured on the Junior League tour of Kitchens. Jackie grew up in Sarasota, Florida and she also shares a true love for water and lakeside living.


Heartland Contracting is a full-service contracting and remodeling company in the North Metro Atlanta area. Heartland's areas of expertise include new home construction, home renovations, home additions, basement finishing, kitchen/bathroom remodels, garage additions and deck/screen porch additions. Heartland is dedicated to providing the highest level of customer service at a reasonable price without compromising quality of workmanship. 

Heartland is owned and operated by father and son team, Steve and Matt Loftus, who have over 32 years of combined residential construction experience and a reputation for superior product quality. Steve Loftus got his start in the early 1990's in grading and landscape installation. Later he moved to lumber sales which led him into residential renovation and home building. Matt Loftus, grew up working for builders during the summer and running interior trim, which led him to pursue a Bachelors Degree in Construction Science. Upon graduating, he worked his way up to become the area manager of a medium-size Atlanta home builder.


Shea Whitmire Custom Homes (SWCH) is a custom homebuilder on and around Lake Lanier, Northeastern Atlanta & the foothills of Northeast Georgia. SWCH is owned and operated by Shea Whitmire who has been a homebuilder since 2000. Shea is a 5th generation Gainesville, GA native that comes from a long lineage of family involved in real estate, land development, home building & local politics.

Shea manages all aspects of the daily operations from the beginning stages of planning to floor plan development, construction, working with the client on product, color & finish selections to warranty & service. Shea prefers & enjoys a hands-on approach to custom home building. In today’s marketplace and with the rise of social media, it’s easy to become overwhelmed or lose track of the original vision, which can ultimately harm the continuity & potentially the budget of your custom home.

When Shea’s away from the job site he enjoys spending time with his daughter & two sons. He also enjoys spending time in the fields & on the waters of our great state. Shea also dedicates additional time coaching Gainesville youth football as well as mentoring his players year round.